Doug Perlson, Neighbor

Doug Perlson is co-founder and CEO of RealDirect, an online brokerage that combines local real estate expertise with a powerful listing management and marketing platform to<i> </i>bridge the gap between for-sale-by-owner and a traditional brokerage.

A seasoned entrepreneur, Doug brings a decade of experience developing and growing successful tech businesses, including About.com&#39;s Luna and Sprinks networks, Seevast, Inc. and TargetSpot, the web&#39;s largest online radio advertising company. <br> <br> RealDirect is Doug’s latest endeavor. The first-of-its-kind service uses the web to put buyers and sellers in the driver’s seat of their real estate transaction and associated costs. Through RealDirect, individual consumers are able to utilize web-based tools, coupled with data-driven recommendations, to list and market their property with as much or as little help as needed from a licensed RE consultant.<br> <br> Just out of beta this year, RealDirect is quickly gaining recognition in the tech and real estate communities. The firm was honored as a finalist for Inman News’ 2011 Most Innovative Brokerage Award and recently raised its series A funding.