The borough's first professional ball club in more than 50 years is now officially a brand.
The Brooklyn Nets unveiled two new team logos at on Flatbush Avenue on Monday.
"The Brooklyn Nets logos are another step we’ve made to usher the organization into a new era," said hip-hop artist and team co-owner Jay Z, who created the designs. "Along with our move to Brooklyn and , the new colors and logos are examples of our commitment to update and refine all aspects of the team."
With the new logos, Jay-Z emerged as a triple-threat for the Brooklyn Nets organization—serving as co-owner, and now, it seems, lead designer.
According to the Nets, the new logos combine design aspects from the current New Jersey Nets brand with the iconic "B" for Brooklyn—with one version a shield including "Brooklyn" at the bottom, the other with the words, "Brooklyn, New York," surrounding a basketball.
What do you think? Do the new logos "symbolically identify the team with the strength and character of Brooklyn"?
Or do the new designs for the borough's basketball team fall flat?