Bloomberg Announces New BigAppleRx Card

The card allows for discounts on all prescriptions and will be accepted at more than 2,000 pharmacies throughout the city

An announcement in Brooklyn this morning from Mayor Michael Bloomberg will make it easier for the more than one million New Yorkers who don’t have health insurance to fill up their prescriptions. 

Speaking at the Target pharmacy on the corner of Atlantic Ave. and Flatbush Ave., Bloomberg, alongside City Council Speaker Christine Quinn and Deputy Mayor Linda I. Gibbs, announced the launch of the BigAppleRx card, New York City’s first official prescription discount card. The card is available to anyone who lives, works, or visits the city, and will be accepted at more than 2,000 pharmacies throughout the five boroughs.

“Having access to a free prescription drug card can mean the difference between being able to afford prescriptions and being forced to skip doses,” said Bloomberg. “That’s why we pledged to issue a New York City card on the campaign trail in 2009--and now we’re fulfilling that promise with the launch of the BigAppleRx card.”

There is no cost associated with applying for or obtaining the BigAppleRx Card, and there is no limit on how many prescriptions that card holders can receive discounts for each month. The card will allow for savings of up to 15 percent on all brand name prescription drugs, and savings of up to 53 percent on generic drugs.

“No one should have to be faced with the dilemma of not getting necessary medication because it’s too expensive,” said Quinn. “This drug card program will help all New Yorkers get the most cost effective medication whether or not you have insurance and also provide peace of mind.”

Brooklyn Borough President Marty Markowitz was also on hand for the event, and spoke about how the BigAppleRx card can even benefit those with medical insurance.

“I have to take a prescription medication every day, and both city and state health insurance will not cover it,” said Markowitz. "BigAppleRx will help ensure that discounts are available for life improving and life sustaining pharmaceuticals, regardless of coverage."

An extensive educational campaign on the card begins this week with radio, print and street teams in all five boroughs. To learn how to get or distribute the BigAppleRx card, visit www.bigapplerx.com or call 311.

Abe May 20, 2011 at 04:22 PM
The card truly sucks! Anyone can get the medications warfarin and lisinopril at Walmart or ShopRite for much less than this BS card. Just compare the cost of these medications by calling these stores and comparing that cost to the cost of these medications with the New BigAppleRx Card.
Dino Miliucci May 22, 2011 at 02:33 AM
If you are looking for a free prescription card that will really work to ave you money, you cannot use those that are issued by the Pharmacy benefit managers (PBM's), Medco, Express Scripts and CVS Caremark. If you are looking for the truthe, look into these PBM's, you will see why Americans are being "gouged" on their medication costs. There is a solution, smart shopping and stay away from certain large pharmacy retailers....go back to the little guys, low overhead save the consumers$$$$
new Yorker September 16, 2012 at 02:44 PM
I use the big abbple rx card and I can say I have compare the price with and without the card 40 percent diffrence each time so I know first hand the card does save also not all medication is covered.


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