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In Another Sign of a Changing Fort Greene, Carol's Daughter Closes

After helping spin off nationwide chain, 'heritage store' is shuttered.

One of the more recognizable brands to come out of Fort Greene has closed its doors.

, now a chain with seven freestanding retail locations and a national licensing deal with Macy's, closed its 'heritage store' on S. Elliott Place and Dekalb Avenue this week.

The chain still has stores open at nearby Atlantic Terminal Mall and its flagship location on 125th Street in Harlem.

Founded in 1993 by Lisa Price and inspired by her mother, Carol, the brand began as a line of butters and bath oils sold at local craft fairs.

In the years since, Carol's Daughter attracted investors like Jada Pinkett and Will Smith, blossoming into a multi-million dollar company profiled on Oprah and the Tyra Banks Show.

The closure marked the departure of a key black-owned and operated business from the traditionally African-American brownstone-lined streets of Fort Greene—a place that has seen an influx of new residents and entrepreneurs over the years.

With the store shuttered and the shelves inside empty, all that remained at 1 S. Elliott Place was a sign from Price addressed to what some might have called a shrinking, yet loyal, local customer base:

"It's hard to say goodbye," it read.

Jenny May 02, 2012 at 03:57 PM
i hate to see this. and that sign is so poignant.
Furtgo May 02, 2012 at 04:22 PM
Prime corner passed by twice each day by 5000 Brooklyn Tech students. Know your market…
Barb Kenner May 03, 2012 at 11:48 AM
Gosh I'm old - remember when Spike Lee had the store......
sarah taylor May 03, 2012 at 11:56 AM
@furtgo interesting. Maybe they should of marketed to a younger crowd? Can you elaborate? Thanks.
DoxyMom May 03, 2012 at 12:54 PM
The majority of Tech students come from the other direction, from the Dekalb Avenue station. In fact, those students rarely venture into Fort Greene any further than Brooklyn Tech (except when they have p.e. or civil engineering in the park). Kids don't typically explore the neighborhood their school is in. They spend all day there and get away as quickly as they can. If you want the Tech kids there, you need to target them specifically with some promotions that would draw them in that direction.
Furtgo May 03, 2012 at 04:01 PM
Carol's Daughter is/was right across the street from the Tech's main public entrance. New place should serve food. That bubble tea place in the DKLB is always full at 3pm.
Raymond Hagans May 03, 2012 at 07:17 PM
I live in Atlanta, and when this happens "a place that has seen an influx of new residents and entrepreneurs over the years." which means "white people," it means that the community is going to get better. Why do we complain when we are our own worst enemy.
Joe Gonzalez May 03, 2012 at 11:20 PM
I bet anyone lunch--a hot dog lunch with a bottle of water- that this location will be just another alcohol pushers' paradise. Great location--in more than one way--it's just across the street from Brooklyn Hospital. That is where many of the victims of Green Hill's alcohol pushers end up at.
gin May 04, 2012 at 12:04 PM
This is sad but it's true that this store could thrive at a different Fort Greene location. Also, the mall kiosk just blocks away may have cut into the store business.
gin May 04, 2012 at 12:05 PM
Old with you....
Cherise Austin Desota July 23, 2012 at 12:34 AM
This location was a mini spa for me when I traveled throughout fort Greene with my toddler.I have fond memories and will miss them
Elberta Restaurant & Bar August 21, 2012 at 06:06 AM
I too remember 40 acres and a mule which is where I got my first spike's joint jersey back in the day. I guess I see closures differently. Carol's daughter products are carried across the country in places such as Macys', Sephora and the like. The products are also purchasable online Lia has risen to what most small business owners would dream of national production. Thus why in the world maintain storefronts when there is no ceiling on commercial rent . That's called a smart business move ! Celebrate her growth rather than seeing it as defeat because Carol's daughter is not defeated by any means. hey but what do I know

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